by Jeremiah Tittle
Today, AEG and Farmers Insurance signed a $700M naming-rights deal for the new L.A. stadium we’ve been hearing so much about. Five days before the Super Bowl will be played at a stadium without a corporate name, AEG has announced it signed Farmers Insurance to a 30-year, $700 million naming-rights deal for a proposed 1.7 million square foot, 68,000-seat football stadium in downtown Los Angeles.
While it seems premature in that there is no architect, site approval, or NFL team, former Governor Arnold Schwarzennegger was keen to support the billion-dollar stadium project now to be named Farmers Field. That sentiment is sure to be held by the current Governor of California Jerry Brown as bringing an NFL franchise back to LA would present an obvious state-wide political victory unless you rob Peter to pay Paul in a move that would bring the Chargers north leaving San Diego fans with a 2-plus hour commute on Sundays. But forget the communte for fans. It simply won’t be their team anymore.
While SFC has warned of the siren song emanating from Los Angeles trying to lure the Jaguars, Vikings, or Chargers from their current homes, it didn’t seem so real until now. It’s sinking in that the threat of Los Angeles is not an apparition, but a veritable temptation for billionaire owners around the country to use for their benefit and the fans’ expense. Be warned that LA’s securing of naming rights at this juncture, although seemingly out of order, is truly a dangerous sign for football fans.
Will it mean a stadium will soon sit empty in Jacksonville, Minneapolis, or San Diego? Time will tell, but it’s truly up to us to fight back to let our representatives know that we are not willing to give in to NFL franchise owner’s demands for more tax dollars to keep the team from heading to Hollywood.
Jeremiah Tittle is the Managing Editor of SportsFansCoalition.org. He graduated from the University of Maryland. He is a fan of the Terps, the football team in the Washington, D.C. area, the Wizards, Manchester United, and Napoli. Follow him at www.twitter.com/WWWJT.

Scott Weiss is the Local Chapter Chair for SFC-New York/New Jersey and an SFC Sportwriter Fellow. He has been involved in the sports fans advocacy movement since 2000. He is a life long fan of the Mets, Jets, Knicks, and Rangers.
March 3rd marks the end of the NFL’s owners and players’ collective bargaining agreement and simultaneously sparks the beginning of what appears to be a full on labor war.
Chana Elgin is a junior broadcast journalism major at Texas Tech University. She is currently serving a Sportswriter Fellowship on behalf of the SFC. Hailing from Houston, Chana is a fan of all teams that are not Dallas.
With less than two months remaining before the March 4, 2011 expiration of the present NFL labor agreement, we are no closer to a resolution than we were a couple of months ago. The owners and players have only focused on trying to gain public support through petty public relations efforts. Roger Goodell, the mouthpiece for the owners has done nothing to help bring about labor peace. It is hard to believe that a league generating $8 billion in revenue is this close to a devastating work stoppage.



