November 16, 2011   |No Comments

Minnesota Vikings Make (Deceptive) Marketing Push for New Stadium

The Minnesota Vikings have reportedly launched a “six-figure, month-long media blitz of television, radio, print and online ads aimed at building public support for a new stadium.” In other words, they’re turning up the heat on Minnesotans — build a new stadium or lose the Vikings. Never mind that the state can’t afford it and that the public would be on the hook for 60% of the (at least) $1.1 billion it will take to build it.

The ad campaign says the stadium will be “owned by the great state of Minnesota” and bring “over 7,000 jobs and $300 million in wages.” As Neil DeMaus over at FieldofSchemes.com writes, “No clue where those numbers are from, but, of course, campaign ads aren’t subject to truth-in-advertising laws, so who cares?”

But perhaps most galling is the campaign’s claims that the Vikings belong to Minnesotans, which is the complete opposite of the truth. In one of the ads, the narrator says, “This is our team. This is our state. This is our home.”

Actually, Minnesotans don’t own the Vikings — nor are they allowed to. The NFL and its owners are perfectly willing to “share” the teams when it comes to the costs needed to run them, but have no qualms about privatizing the profit and taking every lost dollar from fans.

Let’s just hope this Vikings ad campaign comes in handy for Minnesotans if a new stadium isn’t built and the Vikings really do try to leave town. Minnesotans: The Vikings owners have themselves stated the Vikings are “our team” — and we’re not going to let them go anywhere.

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