While SFC reported yesterday that NCAA Basketball was willing to feed the fan’s desire for a playoff – even contemplating expansion of the tournament – let there be no confusion as to the motivation of the nonprofit organization with tax-exempt status and anti-trust immunity.

Money. Plain and simple.

Yesterday’s article provided a framework for the NCAA to flush the BCS in favor of a successful playoff system just as the Final Four has flourished in basketball and tournaments exist in every other sport in collegiate athletics.

The fact remains the same about expansion. It’s about the money.

To further develop this theory which is taken for granted, SFC board member Dave Zirin elaborates on a topic which SFC has chimed in on previously. The topic is a class-action lawsuit filed against the NCAA and EA Sports by former UCLA basketball star Ed O’Bannon.

According to Zirin’s article, ”Right now, the NCAA can license the images, uniforms and even the computer likenesses of anyone who ever played under its umbrella. So O’Bannon and his teammates can be featured in, say, a video game that makes millions – without getting a cut. It’s a business that generates $4 billion annually.”

It’s just another example of the NCAA’s madness for cash. And no fan, former player, or school board will get in its way as it grabs for every last penny.