This story is not about Tiger Woods. Thank goodness.

It is however about brands.  Brands that athletes become.  Brands that use other brands for financial gain yet never divulge revenues to the public. 

While common sense and tangible examples of disappearing investigations (Reggie Bush at USC and Derrick Rose at Memphis) tell us that some college athletes do get paid under the table, it begs the question ‘What’s wrong with this picture?’