The newly minted Executive Director of the Bowl Championship Series Bill Hancock didn’t waste any time in naming his public relations director.  The former press secretary for President George W. Bush, Ari Fleischer, is on the scene.

I suppose if you can handle 9/11 and the ensuing war in Afghanistan, you can handle the onslaught of public discontent about your less than adequate system for deciding who wins the college football National Championship.  Or can you?

The Ari Fleischer-led public relations team representing the Bowl Championship Series launched a twitter account over the weekend to disastrous consequences.  Click here for up to the second updates from fans across the country who are unsatisfied with the status quo and who openly disparage this poor excuse for a positive public face to the obviously unjust BCS.

Even more laughable is the Washington Times article at the bottom of the twitter page written by Harvey S. Pearlman championing the system that provides no champion.  Pearlman just so happens to be the Chancellor of the University of Nebraska-Lincoln and chairman of the BCS Presidential Oversight Committee.

This humor is not lost on our good friend Matthew Sanderson, spokesman for the Playoff PAC, who noted the recent Sports Illustrated poll which found that 90% of college football fans would prefer a playoff to the current post-season system.  Furthermore, Sanderson told Politico that “this hire says a lot about the state of college football. The BCS needs a hired mercenary to sell the system.”

Fleischer’s first step was to organize the message that sports fans are not organized.  While the strategy to divide and conquer fans (based on the differing number of teams fans believe should be allowed to compete in a tournament) is a weak one, it’s all they’ve got.  We know that if we actually get a playoff, any playoff, it will be met with the cheers of victory!

That’s why it is one of the issues we are dedicated to seeing through.  With the groundswell of support from members and soon-to-be SFC members, we will achieve our goal of bringing a playoff to college football to crown a bona-fide champion each year.  All our questions answered.